Please use this identifier to cite or link to this item:
http://hdl.handle.net/10773/7662
Title: | The cultural determinants of international business loyalty: a case study of Japanese and Portuguese firms |
Author: | Barros, António Oliveira, Manuel Au-Yong Barandas, Hortênsia |
Keywords: | Culture, business loyalty, Portugal, Japan, ethnocentrism |
Issue Date: | 7-Dec-2006 |
Publisher: | EIBA - European International Business Academy |
Abstract: | In business-to-business markets, customers’ loyalty is critical to success, although its building process may be different from consumer markets. Not only do we propose to investigate B2B loyalty but also how this construct occurs across cultures, i.e., is B2B loyalty affected by culture? Preliminary research results indicate that Japanese companies will change foreign supplier more easily than Portuguese companies as Japanese society is very competitive and has higher levels of ethnocentrism. Based on preliminary interviews and a literature review we propose that masculinity, ethnocentrism and suppliers’ cultural interaction capabilities are antecedents of cross-cultural customers’ loyalty. |
Peer review: | yes |
URI: | http://hdl.handle.net/10773/7662 |
Publisher Version: | file:///D:/pages/papers/ID293.pdf |
Appears in Collections: | DEGEIT - Comunicações |
Files in This Item:
File | Description | Size | Format | |
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2006_Barros et al. - The cultural determinants of international business loyalty.pdf | Artigo principal | 132.37 kB | Adobe PDF | View/Open |
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