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Title: Empirical study of user behavior on home page layouts: SAPO portal case study
Author: Almeida, Samuel
Mealha, Óscar
Veloso, Ana
Luís, André
Keywords: Eye tracking
Visual behavior
Interaction design
Issue Date: 2010
Publisher: IEETA/CETAC.MEDIA, Universidade de Aveiro
Abstract: The use of eye tracking in usability research has increased in the past years. The work presented in this paper reports on an empirical study that took place at the University of Aveiro. 58 participants were asked to read news on the SAPO homepage while their eye movements and mouse interaction were recorded. An analysis of their visual and interactive behavior on the news areas of interest was made as well as other areas of the homepage. Acquired results were considered, and reinforced interaction design criteria used in the reconceptualization of the actual SAPO homepage.
Peer review: yes
ISBN: 978-972-98464-5-8
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Appears in Collections:DigiMedia - Comunicações

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