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Issue Date
Title
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2014
Impact of 2.0 on Contemporary Marketing
Simões, Dora
;
Filipe, Sandra
bookPart
2021
A fistful of followers: the resilience of the second-order campaign model?
Silva, Patrícia
;
Jalali, Carlos
;
Moniz, João
;
Macêdo, Michelle
article
2019
The Use of Social Media by Local Governments: The Case of Manabí’s Cantons in Ecuador
Paiva Dias, Gonçalo
;
Bruzza, Mariuxi
;
Tupia, Manuel
article
2021
Determinants of social media audience in Higher Education: the case of the Portuguese public institutions
Dias, Gonçalo Paiva
bookPart
2023
Social media adoption and reach by Ecuadorian local governments: an empirical study
Dias, Gonçalo Paiva
;
Bruzza, Mariuxi
;
Tupia, Manuel
article
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