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2017
Influence of sensory stimuli on brand experience, brand equity and purchase intention
Moreira, António C.
;
Fortes, Nuno
;
Santiago, Ramiro
article
2017
The effects of brand experiences on quality, satisfaction and loyalty: an empirical study in the telecommunications multiple-play service market
Carrizo Moreira, António
;
Freitas, Pedro Miguel
;
Moutinho, Vítor
article
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Carrizo Moreira, António
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Fortes, Nuno
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Freitas, Pedro Miguel
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Moreira, António C.
1
Moutinho, Vítor
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Santiago, Ramiro
Subject
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Brand equity
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Brand purchase intention
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Consumer behaviour
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Experiential marketing
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Loyalty
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Multiple-play
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PLS-SEM
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Satisfaction
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Sensory marketing
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Sensory stimuli
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