Browsing by Subject Guerrilla marketing campaigns
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2022 | Guerrilla marketing on Facebook: a mixed-method study on the effects on brand image and content sharing intentions | Barbosa, Belem; Rocha, Anabela; Pina, Leandro | article |  |