Browsing by Subject Consumer
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
13-Jul-2023 | Brand activism: a review and future research agenda | Silva, Joana Sofia Guedes | masterThesis | |
2023 | Does "story-making" have the potential to engage prosumers around a higher education institution’s brand? The case of Aveiro’ University | Rodrigues, Paola Stumpf; Batista, João; Simões, Dora | bookPart |