Browsing by Subject Consumer relationship
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) | Type | Access Type |
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Nov-2023 | “The Dark Side of the Brand” and brand hate: a review and future research agenda | Walter, Cícero Eduardo; Vale, Vera Teixeira; Oliveira, Manuel Au-Yong; Veloso, Cláudia Miranda; Sousa, Bruno Barbosa | article |