Please use this identifier to cite or link to this item:
http://hdl.handle.net/10773/7669
Title: | What do innovators do to succeed? A case study of Sage plc |
Author: | Oliveira, Manuel Au-Yong Barandas, Hortênsia Barros, António |
Keywords: | Innovation, Sage, case study, management strategy, culture |
Issue Date: | 10-Jun-2007 |
Publisher: | EIASM – The European Institute for Advanced Studies in Management |
Abstract: | What do innovators do in their efforts to succeed? Successful innovation is embedded and leveraged by the management strategy. Sage plc, the third largest management software company in the world, is analysed. Various factors are seen to foster an innovation culture at Sage: an open organizational culture, a responsive market orientation coupled with a proactive market orientation, an international expansion strategy according to a multi-domestic orientation, and a horizontal internal communication policy. Sage Portugal was visited and its CEO interviewed, several times, in-depth. Sage Portugal Nº2 was also interviewed. Company documents, reports, newsletters, Internet site and Intranet were also analysed. |
Peer review: | yes |
URI: | http://hdl.handle.net/10773/7669 |
Appears in Collections: | DEGEIT - Comunicações |
Files in This Item:
File | Description | Size | Format | |
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2007_Oliveira et al. - What do innovators do to succeed. A case study of Sage plc.pdf | Artigo principal | 71.73 kB | Adobe PDF | View/Open |
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