Please use this identifier to cite or link to this item:
http://hdl.handle.net/10773/7113
Title: | Business Model Generation: A handbook for visionaries, game changers and challengers |
Author: | Oliveira, Manuel Au-Yong Ferreira, João José Pinto |
Keywords: | Book review Business model generation Narrative detail Visual representation |
Issue Date: | 4-Apr-2011 |
Publisher: | Academic Journals |
Abstract: | The book entitled “Business Model Generation: A Handbook for visionaries, game changers and challengers” though written by Osterwalder and Pigneur (2010) was also co-created by 470 practitioners from 45 countries. The book is thus a good example of how a global creative collaboration effort can contribute positively to the business and management literature and subsequently to the advancement of society. The book "Business Model Generation" has both narrative and visual detail. Before proceeding to do an in-depth review of “Business Model Generation” we first looked at other publications by the authors which led up to the book. |
Peer review: | yes |
URI: | http://hdl.handle.net/10773/7113 |
ISSN: | 1993-8233 |
Publisher Version: | http://www.academicjournals.org/ajbm/ |
Appears in Collections: | DEGEIT - Artigos |
Files in This Item:
File | Description | Size | Format | |
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2011_Oliveira and Ferreira - Book review - Business Model Generation_AJBM.pdf | Artigo principal | 358.26 kB | Adobe PDF | View/Open |
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