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Title: Business Model Generation: A handbook for visionaries, game changers and challengers
Author: Oliveira, Manuel Au-Yong
Ferreira, João José Pinto
Keywords: Book review
Business model generation
Narrative detail
Visual representation
Issue Date: 4-Apr-2011
Publisher: Academic Journals
Abstract: The book entitled “Business Model Generation: A Handbook for visionaries, game changers and challengers” though written by Osterwalder and Pigneur (2010) was also co-created by 470 practitioners from 45 countries. The book is thus a good example of how a global creative collaboration effort can contribute positively to the business and management literature and subsequently to the advancement of society. The book "Business Model Generation" has both narrative and visual detail. Before proceeding to do an in-depth review of “Business Model Generation” we first looked at other publications by the authors which led up to the book.
Peer review: yes
ISSN: 1993-8233
Publisher Version:
Appears in Collections:DEGEIT - Artigos

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