Please use this identifier to cite or link to this item:
http://hdl.handle.net/10773/30974
Title: | AdRA and Prokura: two Portuguese companies on the path to digital transformation |
Author: | Simões, Anabela Negrão, Ana Mendes, Gracinda |
Keywords: | Digital transformation Organisations Digital maturity AdRA Prokura |
Issue Date: | 2019 |
Abstract: | This work aims to explore the topic of Digital Transformation by defining it and presenting its major impacts, barriers and required investments, as well as the different steps to achieve digital maturity. Furthermore, the present study will be illustrated through the examples of two Portuguese companies, AdRA and Prokura, and complemented with the results of interviews to representatives of these organisations. |
Peer review: | yes |
URI: | http://hdl.handle.net/10773/30974 |
Appears in Collections: | ESTGA - Comunicações CLLC - Comunicações |
Files in This Item:
File | Description | Size | Format | |
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JSA2019_Simões, Negrao&Mendes_FV.pdf | 400.67 kB | Adobe PDF | View/Open |
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