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Title: AdRA and Prokura: two Portuguese companies on the path to digital transformation
Author: Simões, Anabela
Negrão, Ana
Mendes, Gracinda
Keywords: Digital transformation
Digital maturity
Issue Date: 2019
Abstract: This work aims to explore the topic of Digital Transformation by defining it and presenting its major impacts, barriers and required investments, as well as the different steps to achieve digital maturity. Furthermore, the present study will be illustrated through the examples of two Portuguese companies, AdRA and Prokura, and complemented with the results of interviews to representatives of these organisations.
Peer review: yes
Appears in Collections:ESTGA - Comunicações
CLLC - Comunicações

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