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Title: Online opinion leaders and weight loss: a literature review based model
Author: Saboia, Inga
Almeida, Ana M.
Keywords: Online opinion leaders
Online social network
Digital influencers
Patient opinion leader
Digital literacy in health
Public health
Web 2.0
Issue Date: 13-Sep-2018
Publisher: BMC
Abstract: Online opinion leaders shape the trends of the current Web 2.0 [1] and eHealth context [2]. In 2013, in the USA, 72% of the netizens sought out others with the same health problem [3]. This illustrates a scenario of a network among users that mutually influence health behaviours and health decisions, creating a new setting of an increasing digital literacy in health [4], in which the patient becomes an agent of their treatment. One of the most researched topics is weight control (3). The subject of this study is related to public health, specifically obesity, the epidemic of the 21st century [5].
Peer review: yes
DOI: 10.1186/s12913-018-3444-8
ISSN: 1472-6963
Appears in Collections:DeCA - Comunicações
DigiMedia - Comunicações

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