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Title: Supporting the game construction process: development of artefacts in the context of a Toolkit to Game Design
Author: Beça, Pedro
Santos, Rita
Veloso, Ana
Gomes, Gonçalo
Pereira, Mariana
Aresta, Mónica
Keywords: Toolkit to Game Design
Dynamic brand
Graphic identity
Iterative design
Issue Date: 2019
Publisher: Springer
Abstract: The Gamers4Nature project aims to deliver a set of strategies to empower and en-courage youngsters (upper-secondary and undergraduate students) to actively participate in games creation while raising knowledge about environmental preservation and biodiversity conservation. To accomplish these goals, a Toolkit to Game Design is being created, containing a set of resources and tools aiming to help in the creation of mobile digital games, namely a Game Construction Cards Set. This paper presents the creation process of the project’s general identi-ty and its concept adaptation to the Game Construction Cards Set, which required a deep understanding of the target audience and the development of a strategy to engage the participants in its activities. A general identity was defined, where a specific “language” to reach this audience was designed and a brand to support it was created. This “language” was applied in all graphic materials developed since day one, namely to the Game Construction Cards Set – focus of this paper. The validation of the prototypes was made through focus groups, using an iterative design approach. The focus groups participants’ inputs were integrated in the de-sign and helped with the graphic elements’ evolution, allowing the project to maintain a coherent strategy in all its representations that exceeds its graphic lan-guage and a deeper identification with the developed artefacts.
Peer review: no
DOI: 10.1007/978-3-030-37983-4_8
ISBN: 978-3-030-37982-7
ISSN: 1865-0929
Appears in Collections:DeCA - Capítulo de livro
DigiMedia - Capítulo de livro

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