DSpace
 
  Repositório Institucional da Universidade de Aveiro > Departamento de Economia, Gestão e Engenharia Industrial > DEGEI - Artigos >
 Facilitating qualitative research in business studies - Using the business narrative to model value creation
Please use this identifier to cite or link to this item http://hdl.handle.net/10773/7110

title: Facilitating qualitative research in business studies - Using the business narrative to model value creation
authors: Oliveira, Manuel Au-Yong
Ferreira, João José Pinto
keywords: Empirical research
qualitative research approaches
dissatisfaction
entrepreneurs
improved communication
Business Narrative Modelling Language (BNML)
issue date: 4-Jan-2011
publisher: Academic Journals
abstract: This is a conceptual paper supported by empirical research giving details of a new Business Narrative Modelling Language (BNML). The need for BNML arose given a growing dissatisfaction with qualitative research approaches and also due to the need to bring entrepreneurs, especially those with little training in management theory, closer to the academic (as well as practitioner) discussion of innovation and strategy for value creation. We aim primarily for an improved communication process of events which can be described using the narrative, in the discussion of the value creation process. Our findings, illustrated through a case study, should be of interest to both researchers and practitioners alike.
URI: http://hdl.handle.net/10773/7110
ISSN: 1993-8233
publisher version/DOI: http://www.academicjournals.org/ajbm/
source: African Journal of Business Management
appears in collectionsDEGEI - Artigos

files in this item

file description sizeformat
2011_Oliveira & Ferreira - Facilitating qualitative research in business studies_AJBM.pdfArtigo principal386.93 kBAdobe PDFview/open
statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

Valid XHTML 1.0! RCAAP OpenAIRE DeGóis
ria-repositorio@ua.pt - Copyright ©   Universidade de Aveiro - RIA Statistics - Powered by MIT's DSpace software, Version 1.6.2